What People Are Saying

"We were delighted to have Cat Toyooka work with us at the Center for Sex & Culture and couldn't be happier that she has started doing her own independent consulting and coaching work. So many people get insufficient or just downright bad sex education that creating a sexually sane, healthy, pleasure-filled society is a tall order, and we need all the help we can get. Fortunately, Cat is on the job!"

~ Carol Queen, PhD, Founding Director, Center for Sex & Culture, San Francisco

"Cat’s Vagina Workshop was awesome because she is very forthcoming and open about any sex-related topic, whether personal or life. She brought a huge variety of sex toys and showed us how to use them. Her discussion of sex inspires you to consider alternative “paths to pleasure” that are normally considered taboo and ultra-kinky. I learned that you really have to abandon all beliefs about orgasms and sex in order to freely experiment and achieve pure sexual fulfillment."

~ anonymous Stanford student

About Catherine Coaches and Catherine Toyooka

Catherine TCatherine Coaches believes we are all born with the basic needs of intimacy and sex. Dating, sexuality, and love are all vital and fundamental parts of life, yet many of us struggle when it comes to finding an appropriate mate. We are born as sexual creatures, but we are somehow supposed to figure out what that means with zero help.  

Catherine Toyooka grew up in the North Shore of Chicago and proudly graduated from Scripps College in Claremont, CA. 

From 1993 to 1999, Catherine worked in the Criminal Justice field as a State of Colorado Public Defender Felony Investigator, Juvenile Detention Bootcamp Aftercare Caseworker, and Municipal Court Case Specialist. 

From 2000 to 2001, Catherine worked in the field of HR before becoming an Executive Recruiter for the emerging technology sector at David Powell Inc. and Korn/Ferry International.  

Catherine decided to enthusiastically pursue a career as a Sex Educator in 2002.  She completed a variety of comprehensive sex educator trainings.  Catherine became a San Francisco Sex Information (SFSI) alum, and later became certified with the State of California as an Advanced Community Health Outreach Worker (CHOW), specializing in conducting HIV/STI street level education to high risk populations in San Francisco.

For almost 6 years Catherine developed her dating coach and sexpert skills while providing front level services to HIV positive youth while working at Bay Area Young (BAY) Positives in the Lower Haight.

As the Program Director, Catherine became a fierce ally, advisor, confidante, and educator to the young LGBTQIQ community.  Catherine helped pioneer the concept of online outreach as a way of decreasing HIV/STI transmission in San Francisco, joined the Mayor's Methamphetamine Task Force, and secured a grant as the first known agency to incorporate live-chat technology in the non-profit setting. 

In 2005, she was hand picked to become an Off- Site Sex Educator (OSSE) with Carol Queen’s non-profit the Center for Sex and Culture and famed female friendly adult retailer Good Vibrations.  Catherine became a Brand Ambassador with Good Vibrations in 2009.

Catherine excels at being able to read a person's body language, connecting with others, and being a motivator for positive behavior change.  Catherine can give you the tools you need to fundamentally change the way in which you interact with people. 

Catherine Coaches can teach you how to over come your body image issues, how to flirt effectively with potential partners, ways of approaching a person with confidence, and how to keep them coming back for more!

Catherine's strong sex education background ensures that you will get timely information that is neither too clinical nor over-sensationalized.  By using a down to earth approach along with just the right amount of humor, my sex coaching services will set you on the path of ultimate sexual fulfillment. 

Please contact me to arrange a FREE 20 minute consultation!

Life is too short to live it unfulfilled. Embracing your sexuality is one of the most powerful and beautiful gifts you can give yourself!

Catherine currently resides in Silicon Valley and has been happily married to her very handsome and smart PhD electrical engineering husband since 1995.